I’ve been a business owner for almost 3 decades now. I’ve build businesses and sold them for a lot of money. I’ve closed businesses down that never seemed to get off the group. And I’ve partnered with people to build great things and gotten taken to the cleaners by a bad partner.
Does business work? You bet. But you notice one thing about what I taked about? I never once talked about what the product or service was. I see a lot of people looking for new ways of making ends meet right now and they’re looking at the newest and greatest bright, shiny object.
Obviously you have need to have a product or service that people want and that you can deliver with good quality and at a good price that produces profit. But the bottomline is that if your business isn’t working right now, and it’s never really worked well, then the problem is most likely NOT your product. It’s your business, or rather how you run your business.
There are two examples that I saw just this last week.
#1: I Have a Great Idea.
I blame TV and some notoriously wrong self-help books for this phenomenon. If you build it, they may not come. Or if they do come, they may bring their lawyers too. Having a great idea doesn’t mean a thing if you can’t implement it.
This “I Have a Great Idea” syndrome goes hand-in-hand with “This is What I’ve Always Wanted to Do.” The problem with both of them is they may or may not make you any money.
If you have oodles of money, or access to it, time, a way to pay the bills while you experiment and some business skills, you may just be able to take you great idea or your passion to the marketplace and make it work.
But if you don’t have the money, the support, the time and expertise, don’t stack the deck against you by learning with a complete unknown.
You are a prime candidate for a home-based business. The home based business will handle the product and fulfillment end of it. All you have to do is sell.
This is the part that always gets me. People who say they don’t like home-based businesses, but instead want to start their own thing ALWAYS fail if they don’t also sell. Selling is part of having a business. The difference between starting from scratch and starting with a home-based business is that if you start at ground zero you do selling PLUS a whole bunch of other things and you wait a whole lot longer to get paid. If you do a home based business, all you do is sell.
And if it isn’t working out the way you wanted it to, then become a better seller. Unless you absolutely hate the product in your home-based business, changing products isn’t going to mean a thing. Oh, and by the way, if you hate the product, why did you choose it in the first place? Make sure you know where you went wrong in choosing the company so you don’t make that mistake again.
#2: That Product is Better Than My Current Product.
Or it could be that the new compensation plan is better than the current one. Whatever it is, it’s all just another way of saying the grass is greener on the other side of the fence.
If you find yourself switching products frequently, you may want to ask yourself why. Are you not committing to sell what you have? Are you looking for something better on the other side? Are you jumping from product to product too quickly?
There are times when market conditions, technological changes and your industry changes that you do need to change up your products. So never changing isn’t the answer either.
What I’m suggesting is that if things aren’t working, don’t just assume that something new will fix it. Obviously, something needs to change. Most of the time, though, that change needs to come from within.